Yishane Lee is the director of marketing and communications at Hearing Health Foundation, founded in 1958 and the largest private funder of hearing and balance research in the U.S. Launched in 2021, HHF's Keep Listening prevention campaign seeks to create a culture shift around hearing health and hearing protection through video PSAs shared on broadcast TV, radio, streaming apps, and social media. Learn more at hhf.org/keeplistening.